Our Foundation Story
Back in 2018, we started LumixFusion after seeing too many promising Thai businesses struggle with capital allocation decisions. Companies had great ideas and solid operations, but they kept stumbling when it came to directing their financial resources effectively.
What bothered us most was watching businesses make the same costly mistakes repeatedly — overspending on non-essential projects while underfunding their growth opportunities. We knew there had to be a better approach.
Our founder, Siraporn, spent years working with international firms before returning to Thailand. She noticed that successful capital allocation wasn't about complex formulas or expensive software. It was about understanding your business deeply and making decisions that align with your actual capabilities and market position.